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Architecture
BIO
Hello!
I'm Reggie, a Creative Director in Singapore at TBWA\ Media Arts Lab, the bespoke advertising agency dedicated to Apple.
As the creative lead responsible for setting up the Asia-Pacific regional hub in 2014, I helped grow the agency from a team of 6 to over 80 today, where I have created local origination campaigns and adapted global work for Apple.
I have over 17 years of experience across Asia, Australia and New Zealand, having handled beloved brands such as Adidas, Singapore Airlines, Standard Chartered Bank, Modelo Corona, Master Card, KFC,
and Pernod Ricard.
On my spare time I play with a couple of indie bands in Manila, work as
a freelance photographer, teach analog photography, and host photo walks. If you want to start a band or do a photo tour around Singapore,
hit me up!
WORK HISTORY
TBWA\ Media Arts Lab Asia Pacific
2014 - Current
Creative Director
TBWA\ Group Singapore
2009 - 2014
Senior Art Director
TBWA\ Santiago Mangada Puno, Manila
2005 - 2009
Art Director
Awards
TBWA \ Media Arts Lab Asia Pacific
2019 - Agency MVP (Media Arts lab Golden Bear Award)
Apple "Shot on iPhone World Gallery"
2016 - D&AD, Outdoor Advertising / Poster Advertising Campaigns - Graphite Pencil
2016 - D&AD, Crafts for Advertising / Photography for Advertising - Wood Pencil
2016 - The One Club - Gold Cube and Bronze Pencil
2015 - Cannes, Outdoor - Grand Prix
2015 - Cannes, Outdoor - 5 x Gold
2015 - Clio, Integrated - Silver
Modelo Corona "Let the World Wait Calendar"
2014 - New York Festivals, Design - Bronze
2013 - Cannes, Design - Shortlist
2013 - Spikes Asia, Design - Finalist
Singapore Airlines "The Lengths We Go To"
2014 - AdStars, Film Craft - Silver
2013 - Creative Circle Awards, Film Craft - 2 x Silvers
Somerset 313 "Universe"
2013 - D&AD - In book
2013 - Cannes, Radio - Finalist
2013 - London International Awards, Radio - Bronze
2013 - Creative Circle Awards Radio - Bronze
Okamoto "Freedom Project"
2012 - New York Festivals - Silver
2012 - Creative Circle Awards, Integrated - Silver
2012 - Spikes Asia, Media - Bronze
2012 - Effies Singapore - Silver
2012 - Cannes, Media - Finalist
2012 - Cannes, Mobile - Finalist
2012 - The FWA - App of the Day
Standard Chartered Bank "Here for Good"
2011 - Spikes Asia Festival, Film - Silver
2011 - Asian Marketing Effectiveness Awards, Best Regional Campaign - Gold
Pedigree & PAWS "The Good Fight"
2010 - Adfest, Film - Bronze Lotus
2010 - Cannes, Film - Finalist
2009 - TBWA's Very Short, Very Cheap Film Festival Competition - 1st runner up
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