Architecture

By highlighting inspiring stories of real people, the ‘Behind the Mac’ campaign seeks to empower everyday Mac users to start pursuing their passions – challenging us all to make something wonderful. 

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As the creative lead of Media Arts Lab Asia Pacific, I led a team to produce a couple of films that turn the spotlight on Indian artists making a difference. We featured Kriti Tula, a designer who uses her Mac to create fashion designs with recycled materials, and AR Rahman, the country's most prolific musician, to show their unique creative process behind the Mac. 

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