Architecture
Reviving President APJ Abdul Kalam's iconic speech to inspire India's next generation
To celebrate India's Republic Day, we worked with photographer Joey Lawrence to create a short film that celebrates the country's potential with a look toward its future: India’s youth. We filmed children across the country reciting the words to the late president APJ Abdul Kalam's iconic speech with passion & pride as a reflection of how they're set to achieve their limitless potential.
FILM
Portraits of India's next generation, shot by Joey L.
148 retail stores flipped with campaign creatives across 50 cities in time for Republic day
Born with Wings became the most engaging Apple film in India to date, even out performing global work released in the market. During Republic Day, the speech went viral with dozens of local schools and students across the country reciting the speech and recreating the ad.
