Architecture
@apple
A Collection of Shot on iPhone commissions for Apple's Instagram content
WHAT IS @APPLE?
Dramatic flavours
SINGAPORE, APRIL 2022
To add hype to Singapore's Shot on iPhone film documentary, we created Apple's very first post dedicated to food photography. Collaborating with Adam Ho, Singapore's most prolific food photographer, we pushed the limits of the iPhone to shoot Singapore's most delicious hawker dishes like never before and revealed the techniques to replicate the shot.
STORIES
CAROUSEL
Reframing Holi
HOLI FESTIVAL, MARCH 2021
To celebrate Holi, we show India a way to break portraiture cliches through the use of the iPhone 11's amazing macro and telephoto capabilities.
CAROUSEL
STORIES
REELS
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INTO THE LIGHT
DIWALI, NOVEMBER 2021
With iPhone 12's ability to capture stunning detail in low light, we show our @apple community how to photograph moments that celebrate joy and intimacy during Diwali.
CAROUSEL
STORIES
REELS
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The origin of color
HOLI FESTIVAL, MARCH 2019
A commission that celebrates Holi by honouring its origins and the people that create coloured dyes the traditional way. All shot on iPhone X.
STORIES
CAROUSEL
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Journey through Water Reflections
SONGKRAN, APRIL 2018
Photographer Jirasak P. travels across Thailand with his iPhone 7 to capture the true essence of Songkran through water reflections.
CAROUSEL
STORIES
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First lights of diwali
DIWALI, NOVEMBER 2020
We let our @apple community experience the energy leading up to Diwali. Shot in Mumbai and Bangalore on iPhone 11.
STORIES
CAROUSEL
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Craft of Cricket
INDIAN PREMIERE LEAGUE FINALS, MAY 2018
Photojournalist Harsha V. uses his iPhone 7 to capture the process of creating the instruments of the game and uncover the country’s burning passion for the sport.
CAROUSEL
STORIES
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CAROUSEL
Color of
Celebration
CHINESE NEW YEAR, FEBRUARY 2018
A compilation of user-generated photography from Singapore that showcases the colour red - CNY's auspicious colour.
STORIES
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Light over darkness
DIWALI, NOVEMBER 2017
Two months after the launch of Apple’s Instagram account, we released the platform’s first ever local content post in time for Diwali - turning this event into a global one. This has helped @apple increase its social media presence in the market, making India the country with the most number of followers.
COMMUNITY BRIEF
COMMUNITY SHOWCASE
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