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Teaming up with world renownED artists to bring SCB's Here for Good manifesto to life

Launched in 2010, ‘Here For Good’ showed how a bank could be a force for change by promoting economic activity with a positive social impact. Collaborating with legendary designer Stefan Sagmeister, Ethiopian artist Ezra Wube, Chinese director Tian Zhuang Zhuang, and Jordanian director Sandra Madi, we created four films that interpret SCB's Here For Good manifesto in their own art form.

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The campaign was first unveiled in 2010 and had won numerous industry awards including a Silver for Integrated Campaign at the SPIKES Asia Festival and a Gold at the Asian Marketing Effectiveness Awards.

STEFAN 60'S

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STANDARD CHARTERED BANK
HERE FOR GOOD

EZRA 60'S

CASE STUDY

Along with the 4 films, we released print ads in different publications in Asia, Africa, Europe, and the Middle East

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