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Shot on iPhone commissions for Apple's Instagram content

FIGHTING The GOOD FIGHT

To help reinforce the ban of the illegal dogfighting circuit in the Philippines,

we partnered with Director Erik Matti to create a short film that shows the gritty truth about the inhumane blood sport. The film, based on a true story, was shown in cinemas across the country and won first place in a TBWA's short film festival, a finalist in Cannes, and a bronze lotus in AdFest. More importantly, we were able to raise awareness in local municipalities for

the RA 8485 Philippine Animal Welfare Act.

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PedigreE & Philippine Animal Welfare Society

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