Architecture
Sawasdee
Shot on iPhone
Celebrating Thailand's colours and traditions through the lens of iPhone
In Thai tradition, each day of the week is represented by a colour.
From coordinated outfits, to floral arrangements, and text greetings, Thais use colour to greet each day in a playful and positive way.
Sadly, this tradition is stuck with the older generation as the youth are no longer interested in keeping this alive. With the help of 13 young photographers, we gave this tradition a fresh take.
CASE STUDY
In the week leading to Songkran, the streets of Bangkok were full of colour, revealing a billboard for each day of the week.
OUT OF HOME
Our ads promoted these photographs and the iPhone features that were used to take them.
Hello Monday - 15's TV Ad
Hello Friday - 6's Digital - 1x1 Feature led (slo-mo)
Hello Thursday - 6's Digital - 1x1 Feature led (live photos)
We released dozens of sharable content, greeting each day with a new colour.
DOT COM
Apple retail outlets celebrated each day with vibrant colours as well.
