Architecture
Shot on iPhone
a Ridiculously simple outdoor idea that became Apple's most enduring campaign.
World Gallery
2015 - 2016
As the Creative Lead of Media Arts Lab Asia Pacific, I worked closely with the global team to source and curate museum worthy photos that represent the region. Under my supervision, World Gallery helped Apple stamp its presence in South East Asia and India as it aggressively expanded its out-of-home presence by adding sites, which I helped select and engineer.
Shot on iPhone World Gallery won numerous advertising awards including the Outdoor Grand Prix at Cannes.
CASE STUDY
To celebrate Singapore’s 50th year of independence, we posted a photo of the iconic Singapore skyline taken by a local photographer.
One Night
Shot on iPhone
2017
To highlight iPhone 7’s advanced low light capabilities, we commissioned 21 photographers from all over the world to shoot their city, one night, from sun down to sun up.
Selfies on iPhone X
2018
With Portrait Mode introduced on the iPhone X, we sought out some of the most unique individuals and asked them to take a selfie. In Singapore, we featured Kelly Lim, a crochet cosplay artist, while in India we went with A.R. Rahman, the country’s most celebrated musician.
Shot in Macro
on iPhone 13 Pro
2022
With Macro as the key feature on the iPhone 13's new and improved camera, our out-of-home campaign showed everyday objects like never seen before - up close and in stunning high resolution detail. To bring the campaign closer to home, we added images that Singapore can truly relate to - durian (the country's national fruit), bubble tea and rambutan.
