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Shot on iPhone commissions for Apple's Instagram content
Repositioning Singapore's most iconic brand WITH customer experience at its core
To showcase Singapore Airline’s unwavering commitment to putting the customer at the heart of everything it does, we launched a global brand campaign named “The Lengths We Go To”.
This campaign also marked a shift to actively engage consumers via digital touchpoints. In addition to the films, we featured a behind-the-scenes look at the production of the commercials, photo essays and videos explaining how SIA’s brand promise is validated through its offerings.
Fujian
Singapore Airlines
Scotland
Venice
Behind the scenes
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