Architecture

There are hard truths that Android users need to hear about their smartphones.

Rather than talk about tech and specs, we use the authenticity of iPhone advocates and the light-heartedness of Memojis to disarm Android users with provocative testimonials.

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We released a series of 30's and 15's films that each showcase real and unscripted switchers stories to cast doubt through indisputable proof that supports iPhone’s enduring value in a fun and playful way.

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This campaign that launched in Malaysia has been adapted in multiple markets such as India, Thailand, across Latin America and Europe.